Horrible buzzwords I noticed during this morning's endless series of speeches and keynote addresses:
- "Thought Leader"
- "Asks". "I'll leave you with three asks" instead of "I'll leave you with three questions".
- "Innovation". Oh my god. Every single speaker used the word "innovation" like eighty times. It's lost all meaning. You can tell because the basic work of making stuff, churning out code, releasing updated versions, adding features, etc. gets called "innovation" now. Makes me want to ask whether there is anything we could do that the managers wouldn't describe as "innovation".
- "Ideation". Means "having ideas", as in "let's have an ideation meeting". Note the subliminal assertion that you can force yourself to have ideas on your manager's schedule.
- "Around" to indicate a topic. As in, ideation "around" some idea or the challenges "around" some issue. This one's not unreasonable, but it is very noticeable.
- The classics "drill down" and "leverage" are still going strong.
- "Iterate" to mean "make improvements" or just "learn". Any process where you learn from your mistakes and get better is called an "iterative process". But doesn't that describe everything you do in life?
- Referring to what users do with our stuff as the "experiences" that we "deliver". As in "We need to deliver more compelling experiences!".
- "Space" to mean field or market, as in "the mobile space" to mean the cell phone market.
- Using "social" as a noun to mean, basically, "Facebook and possibly also Twitter". E.g. "The social space". "The experiments we're doing around social".
We have to ideate around integrating social into the experience we deliver on mobile so we can drive innovation and compete with the thought leaders in the space!