Branded integration from a user-side content platform is dead.
It's dead. It's totally dead.
Oh my god, these guys.
The name dropping, the "cloud" everything, the terrible company names, the creative misspellings, using "SouthBy" for promotion, the fact that their phones never stop beeping... everything about that video is perfect. It's hilarious because it's only a tiny exaggeration. I keep meeting actual human with greater or lesser degrees of whatever mental affliction the dudes in the video are suffering from.
In related news, absurdly inflated stock prices for doofy websites.