Rocket Science Games - a tale of corporate hubris and epic failure
The company was called Rocket Science Games.
Wait a minute... I think I've heard of them. Back in 1993-94 I saw some magazine article about how they were going to revolutionize gaming by fusing Hollywood with Silicon Valley and bringing cinematic storytelling to games, or some buzzword-laden hype like that.
What this meant in practice is that they released a few desultory CD-ROM rail-shooters and Myst clones packed with horrible grainy video clips and lousy gameplay, then disappeared without a trace.
It's fascinating to read the inside story directly from the CEO responsible for this fiasco. He admits his hubris led to their destruction. Rocket Science thought they were hot shit because they built cutting-edge video compression tools to stream FMV off of a CD-ROM faster. They spent millions of dollars building a cool office in San Francisco and hiring all these hotshot Hollywood scriptwriters and cinematographers. But nobody was in charge of game design. It's like they didn't even know game design was a thing. The CEO never even asked to see the gameplay of the games they were making!
He obviously didn't know the first thing about video games, and from his retrospective it seems like he still doesn't. He can barely conceal his contempt for gaming and gamers (neither can the author of that Wired article). He talks about gameplay like it's just some button-mashing to be grudgingly included in between their beautiful video clips. Everybody involved had this attitude that gaming was a terrible adolescent boy pastime about mindless violence and they were going to come in and elevate it with their highbrow focus on Story.
It certainly provides some insight into why the CD-ROM game craze of the mid-90s happened, and why most of the games so quickly ended up in the bargain bin; they were funded by people riding a hype bubble who didn't particularly want to be making video games at all and lacked the curiosity to try to understand what they were making.
If your prime directive is "must use all these video clips" and nobody's in charge of game design then you're going to turn out rail shooters and Myst clones by default (two of the shallowest, most boring, most mindless game genres).
A company that's 100% focused on the technology gimmick they're trying to push and 0% focused on what their potential customers actually want from a product will, unsurprisingly, make things that nobody wants.